Business & company names
Names for new companies, shops, restaurants and brands.
Brand naming & branding consultation
Brand naming consultants who find a name you can own
A good name is short, memorable, available and says the right thing about your business. We help you find, check and launch a brand, company or product name, and design the identity around it.
What we offer
What's included
Product & app names
Names that work on app stores, icons and search.
Availability checks
Domain, social handle and market conflict screening.
Customer testing
Quick tests so you pick with evidence.
Logo & identity
Logo, colors, typography and brand guidelines.
Launch assets
Website, app and social profiles under the new name.
Why your brand name matters
Your name appears on every sign, invoice, app icon, social page and search result. A weak name is hard to spell, hard to remember and hard to find on Google; a strong name makes every marketing rupee work harder. Naming is also one of the hardest decisions to reverse once you have printed boards and built an audience, so it deserves a proper process rather than a quick brainstorm.
Our brand naming process
1. Brief and positioning
We start with your business, customers, competitors and the feeling the name should create: trustworthy, modern, friendly, premium, local or international.
2. Name creation
We generate a wide list across several naming styles: descriptive names, invented words, compound words, metaphors and abbreviations. Each style has trade-offs for memorability and legal protection.
3. Screening
Every shortlisted name is checked for pronunciation in Urdu and English, unwanted meanings, matching domain names, social media handles and conflicts with existing brands in your market.
4. Testing
We test the final names with a small group of real customers so you choose with evidence, not just taste.
5. Identity and launch
Once you decide, we design the logo, colors and typography, and apply them to your website, app and stationery. See UI/UX and brand design. We can also build the website and the mobile app under the new name.
Business names, product names and app names
We name companies, retail and restaurant brands, software products, mobile apps and campaigns. App names need extra care: they must be available on Google Play and the App Store, work as a short icon label and ideally include a word people search for. That is where naming and app store optimization meet.
What good names have in common
- Easy to say and spell after hearing it once.
- Short enough to fit an app icon and a mobile screen.
- Available as a domain and on the social platforms you need.
- Not confusingly close to a competitor.
- Room to grow: it should not trap you in one product or city.
A note on trademarks: we run practical availability checks, but trademark registration and legal clearance should be confirmed with a qualified IP lawyer before you commit.
How we engage
From first call to production
- Day 1-2
Brief
Business, customers, competitors and tone of voice.
- Week 1
Name creation
A wide list across several naming styles.
- Week 2
Screening & shortlist
Pronunciation, meaning, domain and conflict checks.
- Week 3-4
Decision & identity
Final name chosen and brand identity designed.
FAQ
Frequently asked questions
What does a brand naming consultant do?
A brand naming consultant researches your market, creates and screens name options, checks domain and social availability, and helps you choose a name that is memorable, distinctive and suits your positioning.
How long does a naming project take?
A focused business or product naming project takes about two to four weeks, including screening and a customer test. Complex projects with several markets take longer.
Do you check domain names and social handles?
Yes. Every shortlisted name is checked for matching domains and social handles, and for conflicts with existing brands in your market.
Can you also design the logo and website?
Yes. After the name is chosen we design the logo and identity, and can build your website and mobile app with the same team.
Do you register the trademark?
We do practical availability checks, but trademark registration and legal clearance should be done with a qualified IP lawyer. We can work with yours.
Need a name for your business or product?
Tell us what you are launching and who it is for. We will share how we would approach the name and what it costs.